Consumer Awareness Towards Green Technology Information Technology Essay

Consumer Awareness Towards Green Technology Information Technology Essay Going green is all about being friendly to nature and resources in the world that beneficial the society and the world. Green technology also known as clean technology is something new in the globe which refers to the application of knowledge for practical to be used in a way that conserves natural resources and the environment. The thing that usually being used, cars driven on the road, clothing and grocery bags being changed to environment friendly item is a way of going green. Going green can also mean changing the business papers to recycled papers in a firm or maybe alternative power sources used in home. Green economy is not only about the color. It is indeed beneficial for the economy and its society. Technology and innovation are viewed as key drivers in the move towards a greener, low-carbon economy. Indeed, many governments see the application of green manufacturing technologies in the pursuit of eco-innovations as the cornerstone of their policies for economic growth more generally (Dean Bartlett, 2009; Anna Trifilova, 2009). Without innovation, there are no improvements. Green technology encompasses a continuously innovation and evolving of materials and methods to generate energy to non-toxic cleaning products. It is the future to the society to find ways to produce technology that do not damage or deplete the Earths natural resources. One major area of green economy is how society allocates the resources and how to create a sustainable economy. Malaysia is one of the first Asian countries to have a serious interest and effort towards mitigating the negative effect of human beings activities on the environment by releasing a law in 1974. There are several laws that regulate the environmental management of chemical substances in different area such as the Environmental Quality Act 1974. The Environmental Quality Act, 1974 is related to the control of chemical substances in air and hazardous wastes. (Razman, M.R., A. Azlan, J.M. Jahi, K. Arifin, K. Aiyub, A. Awang and Z.M. Lukman, 2010. Urban sustainability and Malaysian laws on environmental management of chemical substances. Res. J. Applied Sci., 5: 172-176.) The idea was continually active since the third Malaysian plan until the ninth plan. We need to go green. The citizen have to provide enough incentives for private and public sectors to invest in green technology. For a start, the government recently approved that the Prime Ministers Office must be a green building. Tha t would set as a benchmark. That has already been decided by the cabinet and is being implemented says Prime Minister Datuk Seri Najib Tun Razak in his closing remarks at the 2011 Budget consultation meeting. (The Star, July 2010) Background of study The research is conducted to clear everyones doubt and to create awareness of the importance of green technology. Firms are chasing over the constantly changing world. Green technology has been a trend in order to gain competitive advantage and to perform social responsibility. The paradigm shift in the global arena towards a green economy and low carbon growth or known as green techno economic paradigm is developed by Freeman (1992), Kemp (1994), Speth (1989). Green technology has been implemented in other countries since some time ago but it is not popular among society. Government and non-governmental organization (NGO) had taken much action to implement green technology into society and daily life. Study had been done by researcher to prove the benefits but the problem is the behavior of consumer. One behavior identified by Laroche et al. (2001) that affects consumer willingness to pay more for green products is the consideration of environmental issues when making purchase decisions. Individuals that have egoistic value orientation will only consider costs and benefits of the product to themselves and vice versa, individuals with a social-altruistic value orientation will view the ecosystem as a whole and base their green consumer decision on benefits for other people and environment. Mentality of the consumer is the major question to the manufacturer. Products must be cheap and within the budget of the consumer in order to pursue them to purchase. However, going green might add a little cost to the process, so the product will definitely be slightly higher than the normal products. Besides that, the main reason to apply green technology in life is due to the capacity to endure the biological systems to remain diverse and productive over time. Sustainability is therefore not only the need to respect the bottom line of the three Ps planet, people and profit (Kleindorfer et al., 2005) but to remain the long-lived and healthy wetlands and natural resources of Mother Nature. Enabling sustainability is allowing the Earth to continue supporting the human life. The 3R slogan Reduce, Reuse and Recycle has been implemented for some time but is not practiced by society. Researcher has also proven that green technology not only helps to reduce environmental issues, it does bring a positive economic effect to a country too. Many governments see the application of green manufacturing technologies in the pursuit of eco-innovations as the cornerstone of their policies for economic growth more generally (Defra, 2008). Green investments have a dual positive economic effect on aggregate supply and demand. The recent Green Economic reported by United Nations Environment Programme (UNEP) shows that a strategy of reallocating investments towards the green economy may lead to slower potential economic growth for a few years, as renewable natural resources are replenished, but will result in the long run in faster economic growth. Investments in the green economy will result in the long term and increased employment, as green investments are generally more employment intensive, and have direct benefits in terms of poverty reduction. Next, Malaysias government had launched the RM1.5 billion Green Technology Financing Scheme (GTFS) on 26th January 2010 (The Star, July 2010). This move is intended to attract the private sector to participate in Green Technology entrepreneurship. It is hoped that this fund will be able to facilitate and fast track efforts by companies that are now pursuing green technology businesses. Having provided the catalyst for green businesses to grow in the country, we envisage the initiatives that the government had implemented so far will generate impressive economic multiplier effects. One of the most important aspects on the move towards a green economy and sustainable development is the usage of green energy or more commonly known as Renewable Energy (RE). Whilst conventional fuel such as oil, gas and coal are the dominant fuels in the world today, the use of these conventional fuels release huge amounts of green house gases which are the main contributors to climate change and global warming, an issue that has been debated around the world. Our non-renewable resources are finite and, eventually, will deplete if no new sources are discovered and developed. Therefore, apart from the global warming, the awareness on the importance of conserving and managing our natural resources in a judicious manner is very important. The importance of the renewable energy sector in Malaysia has been recognized since the Eighth Malaysia Plan, i.e., from year 2000 when the Five Fuel Policy was introduced. The indigenous RE sources that have been identified are biomass, biogas, and mini hydro and solar to generate electricity, apart from oil, coal and gas. Moving forward, the Government has approved the Renewable Energy Policy and Action Plan which will be implemented by Malaysia Ministry in year 2011. This new policy is expected to enhance the utilization of RE resources in order to contribute towards supply security and sustainable development in the energy sector. In the building sector, green builders now have a competitive advantage over traditional builders. Research Problem Malaysia is currently in a critical period moving towards a developed nation. In order to achieve and get through this period, the Malaysian government is taking bold steps to manage the looming environmental challenges and issues which we face and will face if no action is taken. In fact, Ministry of Energy, Green Technology and Water is formed by the government in Malaysia. The ministry of green technology outlined 4 key factors to be addressed i.e. the energy, building, water and waste management and the transportation sector. The Malaysian Green Building Index (GBI), a rating tool that was launched in early 2009, provides an opportunity for developers and building owners to design and construct green, sustainable buildings that can provide energy and water saving whilst providing a healthier indoor environment. However, government is still facing problem with the society and the thinking of Malaysian which are left out behind because of the mentality not to evolve and remain comfortable in the current position without noticing the danger. People who are already involved in the green building market are ahead of the masses. This advantage will continue to grow and energy-efficient building practices will soon become the norm. Sustainable and low-carbon provision of housing and office-space will play a key role in fighting climate change. The problem in Malaysia is the low level of awareness in consumer. They are not willing to take another step ahead to make the green technology happen. Without realizing the benefits and advantages in using green technology, consumers are indirectly polluting the world and environment every day. What are the factors that affect the level of consumer awareness towards green technology in Malaysia? Research Objective This study is an attempt to gain further information towards consumer awareness towards green technology in Malaysia. Green technology is not popular in Malaysia compared to other countries. Listed below are the objectives of this research: To determine the factors that affecting consumer awareness towards green technology In curiosity to identify what are the main components or criteria that affect consumers awareness towards green technology in Malaysia, journals of the past researchers has been viewed. The background of the research and the effort put into implementing green technology has been identified and the major factors are known. To identify the level of awareness among consumer towards green technology Different people from different backgrounds may have different perceptions on a product. In addition to that, different demographic groups may have different perceptions to the green product and normal goods. The research can identify and find out the level of awareness of consumer towards green technology in Malaysia. To identify the relationship between all the variables (technology innovation, ecological aspect, business strategy, and value, beliefs, norm) with consumer awareness towards green technology It is difficult to predict the consumer minds and their preferences towards a product. Several researches had been conducted to understand consumer, the way they behave and what are the factor that causes them react towards a product. Leading factors such as price and quality are always the top concerns to the consumers. Partial of the consumers may focus on low prices goods while neglecting the quality and benefit of the product in long term. Thus, they will neglect the latest knowledge and technology advancement that are used in manufacturing or in operating the product. Besides that, the business strategy used in a firm does affects the consumer awareness level. The promotion and marketing skills in creating an impact in the consumer is very important. Lastly, the level of awareness about green technology in a consumer is affected by the trend, culture, belief or norms they lived in. To identify the barrier of implementing green technology There are still some difficulties to persuade the society to use green technology in their daily life. This research can identify what are the factors that become the barrier in achieving a green world. Based on the result of the findings, the authority will know where to take action on to ensure consumers are aware and practice green habits. Justifications of Research Technology innovation There is always space to improve. Innovation is imperative for human and society to keep moving forward. Innovation is about knowledge and creating new possibilities through combining different knowledge sets. Knowledge could be based on our experienced, process of search into technologies, markets and competitor actions. Knowledge could exist in explicit form; be accessed, discussed, transferred or in tacit form; known about but not actually put into words or formulae. Consumers as one of factor that allows technology innovation should be aware of the advancement. Ecological aspect As a consumer, we must always think of mother Earth as we are only borrowing the land from the creator. Consumer should aware of technology that can help reduce pollution or harm to the world. The best way is to keep up with the latest news and catch up with the current issues. Consumers should practice high social responsibility when purchasing or using a product. Business Strategy Some firms and organizations practice green technology due to the function as a business strategy. Since the government already set the mission and vision for the country, the only thing for the firms to do is implement a green way of doing business. Based on the SWOT analysis; strength, weakness, opportunities and threats, firms need to follow the trend and take and extra step to gain competitive advantage in the particular industry. For example, some shopping complexes practice No Plastic Bag Day on every Saturday. Besides going green, the firm can reduce the amount of cost. Value, beliefs, norms Several researchers have argued that green consumer behavior is determined by a multitude of factors depending on type of behavior and involvement with the product and behavior (Black et al., 1985; Cleveland et al., 2005; Roberts and Bacon, 1997). Consumer purchases the product they used in daily life due to the culture and environment they lived in. It is a long term thing; if a child is brought up to practice recycling, he will continue doing so until he is a grown man. Stern (2000) presents four categories of determinants of green consumer behaviors: contextual forces, attitudinal factors, habits or routines and personal capabilities. Besides that, green technology will be applied in daily life when consumer belief in the value of doing so. If only the consumer have the knowledge and understanding of green technology, they will definitely practice a green lifestyle and influence others to do so. The values most strongly related to activating pro-environmental personal norms and th us influencing green behaviors have been found to be social-altruistic, biospheric and egoistic values (de Groot and Steg, 2008; Hansla et al., 2008; Stern et al., 1999). Significance of the Study Consumers preferences and their behavior can bring a huge impact to the country economy. The demographic data in this research will provide us the study of personal data of consumers. The demographic characteristics which consist of race, age, gender, education level and income are crucial for the marketing department in a firm. Thus, the study on the demographic characteristics of consumers will help to discover which groups of consumers are aware of green technology in Malaysia. Through this research, companies will notice about which aspects the consumer concern most. Firms are able to understand their valued consumers more to take the next action in help the government implement a green world. Scope of the Study Due to the advancement of technology and the changing lifestyle, green technology has been implemented to save the environment. Everyone is encouraged to use green products in their daily life. The problem here is the low level of awareness among consumer on how important green technology really brings to the world. For this research, Malaysian has been the target of research. Primary data is used to analysis the results. Data will be collected through questionnaires that are distributed to different group of people. Through this method, the data collected would have a wider range of people in Malaysia. The more data collected the higher reliability of the results. Closed questions are used in the questionnaire to avoid sensitive issue and quicker for respondents to answer. Besides that, answers are easier to code and statically analyze. Besides that, secondary data from journals and past researchers are used to help in this finding. Organization of Report Chapter 1 : Introduction In the first chapter of the research, it would always be the main introduction and the background of this research. The topics included in this chapter would be the objectives of the research. These sections will briefly explain the factors that affect consumer awareness towards green technology in Malaysia. Finally, the justification of the research will help to justify the variables that are involved in this research. Chapter 2 : Literature Review A specific study will be conducted on the dependent variable and independent variables. The main purpose for this chapter is to weigh the pros and cons of the topic and to discuss in details on the ideas and knowledge concerned. In this chapter, every definition of the dependent variable and independent variables will be cited from the journals in order to strengthen every point mentioned. Several of arguments and various points of views from different authors in order to provide a stronger formation of each point can be found in this chapter. Chapter 3 : Research Methodology Research methodology is usually conducted after the study of literature review. In this chapter, a theoretical framework will be formed to illustrate the relationships between the dependent variable and the independent variables. Hypotheses or a proposed explanation which were made on the basis of limited evidences will explain the relationships between two or more variables. All the hypotheses stated will be tested together with empirical data. This chapter also includes the description of the sampling data, data collections and as well as the development of the questionnaire for this research. Chapter 4 : Data Analysis After questionnaires are collected from all the respondents, a few tests will be conducted to test on the reliability of the results. The responds of the questionnaires from the respondents are represented by a set of numbers that symbolize their own significant meanings. Whereas the tests that will be carry out are to analyze the responses from the respondents so that it will derive to a stronger conclusion at the end of this research. Chapter 5 : Conclusion This chapter will provide the final outcome of this research. Thus, the final results will be explained and we will be able to identify how the exact hypotheses that formed earlier are hold.

Issues of Conflict in Juno and the Paycock

The theme of conflict is a brooding and dominant characteristic of the playwright Sean O'Casey's acclaimed masterpiece Juno and the Paycock, first performed at the Abbey Theatre, Dublin, in 1924. The events' portrayed in the drama unfold against the backdrop of the sectarian violence of the Irish Civil War, waged from1922-1923, in an Ireland not yet healed from many recent years' of armed political struggle with the British authorities' who for centuries' had controlled the governance of the island.This modern armed struggle began with the Easter Rising of 1916, carrying through to the events' of The Irish War of Independence, fought from 1919-1921, which resulted in the signing of the Anglo Irish Treaty of 1921, the root of the current aggression in the play being engaged in by former comrades' on the streets' and in the homes' of towns' and cities' across the nation. Pivotal to the action of the play are the Boyle family, terribly poor, working class tenants' living in the tenement s' of Dublin, the slums' of the period, in conditions' comparable with the worst known anywhere in Europe.The narrative explores their efforts' to carry on with their normal daily lives' in the tumultuous, often explosive conditions' they are encompassed by. To accurately discuss every aspect of conflict that exists' within the pages of, arguably, O'Casey's finest work would be a monumental undertaking and unfortunately would require significantly more time than this discussion could allow. The purpose of this essay instead, will be to examine the conflict existing in the relationship, and acted out within the pages of the play, between two of the central characters', â€Å"Captain† Jack Boyle, the self deluded patriarch of the household, and his long suffering wife, the titular Juno.The aim of this work is to dissect the dynamics' of their relationship, examining the roles' they have adopted that lead, despite a temporary lull in hostilities during act two, to the irrevocabl e breakdown of the marriage, helping Juno to the final courageous decision to place the welfare of her daughter and unborn grandchild before that of her layabout, thankless, disaster of a husband, a truly radical and virtually unheard of decision for a woman to take in the male dominated, patriarchal  society of that time.From the outset of the play we are confronted with the animosity that exists between Jack and Juno. In the opening scenes of act one, we are introduced to Juno who has just returned from an early morning shopping trip with breakfast items for the not yet returned Jack, who has apparently stayed out all night with his ne'er do well, parasitic drinking buddy Joxer Daly. The tone of her exchange with Mary, her daughter, in reference to Jack's absence is unmistakeable.Mary has just informed her mother of her father's failure to return to which she replies, â€Å"Oh, he'll come in when he likes; struttin' about the town like a paycock with Joxer, I suppose.† Th is is a woman unimpressed with her missing husband to say the least, the reader is left with the impression that not only will Jack feel her wrath when their paths' cross, Joxer will receive a lashing also should he surface alongside his nefarious companion! Act one progress’s to the point where the trio meet. The exchange is filled with vehemence from the wrathful Juno, determined to exact her revenge on the lackadaisical duo presented before her.Joxer and the â€Å"Captain† have entered the tenement believing Juno long gone to work, but secretly secluded behind hangings separating her bed from the living quarters she has listened to both men insult and berate her in her believed absence. She emerges from her seclusion and unceremoniously chases the vagrant Joxer from her home despite the protestations of a perplexed Jack, who in cohorts with his partner in crime, has tried to convince his wife the two loafers' have the potential of work that afternoon. Juno retorts t o Jack, â€Å"Look here Mr. Jacky Boyle, them yarns won't go down with Juno. I know you an' Joxer Daly of an oul' date, an' if you think you're able to come it over me with them fairy tales, you're in the wrong shop.†The exchange continues with Jack unable to get a word in his own defence and Juno revelling in her dressing down of the â€Å"Captain†. His sparse responses', when allowed, are pleading and full of self pity, â€Å"it ud be betther for a man to be dead, betther for a man to be dead.† is as useful a response as we receive from Jack as Juno's tirade against him continues.The reader is left in no doubt throughout the exchange that this morally indolent little man is no match for his wife. We are also left in no doubt as to the roles occupied by the couple within the relationship at this point. Jack is a fantasist, he  refuses to accept his responsibility to help provide for his family, he refuses any and all offers of work, claiming chronic pain when genuine opportunities arise, â€Å"I'm afther gettin' a terrible twinge in me right leg† he is heard to cry when presented with the possibility of work by Jerry Devine.Yet he is found to be in the rudest of health when no work is to be found, â€Å"it's miraculous that whenever he scents a job in front of him, his legs begin to fail him!† is the explanation presented to us, tongue firmly in cheek, by Juno. He prefers to spend the family's last few pounds loafing from bar to bar with the lecherous Joxer in tow, rather than contribute to help relieve the crushing poverty trap into which his family have found themselves ensnared. His is an existence full of exaggerated exploits, â€Å"Everybody callin' you the â€Å"Captain†, an' you only wanst on the wather in an oul' collier from here to Liverpool†.He believes thoroughly in the legend he has created around himself and believes completely in his right as the patriarch of the family not to have his decision s questioned regardless of how morally deficient to their situation they may be. In the character of Jack we find comparisons, as suggested by Pressley, N, (2011), in his review of the play for The Washington Post, to Shakespeare's Jack Falstaff â€Å"for his inflated presentation and chronic lack of means†.In contrast to this vulgar fantasist we are given the ultimate realist in the downtrodden and hassled form of Juno, named by O'Casey for the Roman goddess of â€Å"Protection, Motherhood & Marriage†, Waldherr, K, (2007). Through Jack's refusal to embrace his responsibility to provide for his family and be a dutiful husband Juno has been forced over time to assume the role of wife, mother and sole provider for the family.She is all to aware of the severity of their situation, walking the tight rope alone of providing for her invalided son, out of work daughter and obnoxious husband as well as herself in an environment where not only must she contend with the harsh an d unrelenting poverty stricken conditions, inescapable for most at the best of times, she must also contend with the bitter knowledge of the potential for any of her loved ones to lose their lives at any given time if caught up in the guerrilla warfare being waged around them on the streets' of their home. Juno faces all this with a reality and strength of character befitting her name that shines through despite the best attempts of her  Falstaffian husband to break her spirit and reduce her life to the petty existence of his own.One would argue, to be judged successfully or not by the reader that these traits already existing in the relationship of Mr. and Mrs. Boyle, explored throughout the piece, doomed them to the fate to which they inevitably succumbed. The events of the play may have been the straw that broke the proverbial camel's back but the foundations of this relationship had long since been rendered asunder by years of neglect, abuse and selfishness from Jack towards h is wife and family.This finally culminated in our heroines realisation that no matter how much she tried, no matter how much effort she made her feckless husband was never going to be capable of any sort of decency towards her or the family and the radical road she was forced to choose with Mary, helping to raise and provide for her daughter's unborn child was not only the right thing to do for themselves but it was the only chance the child would have at a decent beginning for the future. The humanity, courage and strength of Juno are fully realised in this exchange with Mary;Mary. â€Å"my poor little child that'll have no father!Mrs Boyle. â€Å"It'll have what's far betther – it'll have two mothers.†This exchange is an act of selflessness that Jack could never comprehend of making, representing the final nail in the coffin of the Boyle's marriage and the final separation of the characters involvement with each other on a relationship or any other level imaginable. This is the decisive moment where Juno transcends both her husband and the restrictions of her environment ending her conflict and enabling her to move on to the next stage of her life as a single, yet more complete person.

Essay on Film Genre - 2313 Words

A true film genre relies on shared iconography, formalistic themes and similar narrative structures and content. ‘What genre does is recognize that the audience any one film within a context of other films, both those they have personally seen and those they have heard about or seen represented in other media outlets. †¦In general, the function of genre is to make films comprehensible and more or less familiar. (turner 97)’. Action/adventure, the Western, Gangster/Crime, Detective/Film Noir, Comedy, Science fiction/Fantasy, Horror/Monster, Suspense Thriller/Spy/Heist and many others groups are usually used for marketing in stores where films are being sold. The majority of viewers, film critics, and film producers talk about films in†¦show more content†¦One of the genre conventions is iconography, which ‘derives from art history, where it only referred to visual signs. The context in which an object or sound is used is crucial in defining its meaning. For example, a crucifix is readily associated with the church as a symbol of Christ`s resurrection, and is not simply an example of horror iconography.’ In terms of a horror film a symbol of Christ would represent not only the Christ but the weapon against the evil. Another example could be a knife which is used to kill somebody rather than in comedy it is used for cutting things. In order to identify that the genre of a film is horro r, such visual signs like red and black colors, blue filters in films are used. The use of blue filter is called digital color correction. It was hard and expensive to achieve this correction previously. However, since computer technologies have developed a lot, much more powerful and exciting effects can be achieved by simply editing a film sequence in different computer software nowadays. Moreover, the mise- enscene of horror films also show that this film is horror film with the help of using such things like knives, guns, axes and many others. Another use of iconography is the setting. In horror films the setting is usually abandoned, isolated from people, the houses generally hide scaring past. The majority of scenes are filmed in night time but the plot can beShow MoreRelatedGenre Films Predictability and Formulaicity Essay1598 Words   |  7 PagesGenre Films Predictability and Formulaicity This essay shall discuss whether Genre films are predictable and formulaic, looking at the Western genre, and using the example films of, The Searchers and Unforgiven. Genre is a fundamental means by which we communicate especially in storytelling. If looking at genre in terms of Thomas Shatz, he puts forward the theory of similarity and overlap. He adopts a thematic and ideological approach, which identifies only twoRead MoreHorror Film Genre Essay969 Words   |  4 PagesThe two movies I viewed were Texas Chainsaw Massacre and Poltergeist, which were both directed by Tobe Hopper. 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Application Of The Communication Policy - 775 Words

Introduction The purpose of the communication policy is to ensure the PNC employees are within compliance to avoid lawsuits. The policy provides a framework of how communication takes place eternally. Purpose †¢ PNC is committed to make sure the policies, procedures and guidelines are set in place to support the communication within the company. †¢ PNC is even further committed in developing communication channels that will keep stakeholders connected and aware of any changes that are made. †¢ PNC is aiming to constantly improve communication to help the employees understand the objectives and reasoning behind the decision made. PNC, Its employees will follow these practices of good communication: †¢ Be mindful that all communication must†¦show more content†¦Executives †¢ Responsible to make sure all changes are communicated to staff. †¢ Determine how to communicate the message. †¢ Make sure all information is communicated internally before externally. †¢ Ensure that the behavior and style of communication is consistent with the principles in this document †¢ Stay in communication with managers to ensure they are equipped with the most up to date information. †¢ Following a communication model to allow the free flow of information, upwards and downwards †¢ Consider staff views and to make sure ideas are considered. †¢ Provide accurate up-to-date information consistently to prevent confusion and unnecessary communication problems as a result †¢ Ensure that each staff member has the same communication opportunities. †¢ take responsibility for delivering information, and obtaining the views of staff, in a consistent manner. Employees †¢ Participate actively in the communication process in the organization †¢ Communicate directly with relevant managers to address when information is perceived to be inaccurate, or is unclear, †¢ Provide accurate ongoing information regarding processes to ensure efficiency and effectiveness. †¢ Responsible for the sharing of information. Media Stake holders communicating through various media outlet should